Author: Bill Fischer professor of Digital Media, Kendall College of Art and Design of Ferris State University. Image: Kendall Digital Media student: Jericho Castillo (screen capture from an interactive info-graphic) Epicsite.org Media Industry Overview Understanding how the creative process works in typical media production companies and agencies is critical to understanding where you fit with the skill-sets you have developed. There are two diagrams below, one each for advertising and entertainment. As you can see, the process is nearly identical, but there are some important differences in the terminology and players. Entertainment Game, animation and film studios usually invent their own projects, on the speculation that they will be able to sell enough 'copies' to to make a profit. For this reason Studio executives and producers are influenced by users (audience). Producers not only develop projects but also met
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