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What is Digital Media Anyway?

Author: Bill Fischer
professor of Digital Media, Kendall College of Art and Design of Ferris State University.

Images: Student of Kendall's Digital Media program: Ashlee Varekois, Gabby Aleman-Gordon, Angie Hauch, Angela Tidball, Roz Heidtke, Travis Martin


 What is Digital Media Anyway? 

Digital Media, ten years ago, was a term that felt new and shiny. Something that spoke to the future. Well, the future is now and the term has lost a little bit of its 'newness'. The media world is smack in the middle of a massive transition from traditional delivery systems like printed paper, broadcast television, postal delivery and airwave radio to new systems like game boxes, web browsers, phones and tablets. Illustration and Graphic Design production processes have already transitioned to all (or mostly) digital workflows. And, once media hits the digital fat pipe, it's easy to make it animated, noisy and interactive. Things most traditional media doesn't do very well. All this …
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Media Industry Overview

Author: Bill Fischer
professor of Digital Media, Kendall College of Art and Design of Ferris State University.

Image: Kendall Digital Media student: Jericho Castillo (screen capture from an interactive info-graphic)

Epicsite.org

 Media Industry Overview  

Understanding how the creative process works in typical media production companies and agencies is critical to understanding where you fit with the skill-sets you have developed. There are two diagrams below, one each for advertising and entertainment. As you can see, the process is nearly identical, but there are some important differences in the terminology and players.









 Entertainment  
Game, animation and film studios usually invent their own projects, on the speculation that they will be able to sell enough 'copies' to to make a profit. For this reason Studio executives and producers are influenced by users (audience). Producers not only develop projects but also methods for measuring the success of projects (metrics). These met…

Understanding the Hiring Process

Author: Bill Fischer
professor of Digital Media, Kendall College of Art and Design of Ferris State University.

Image: Student of Kendall's Digital Media program: Jacob Gladfelter


 Understanding the hiring process  

Understanding the hiring process can inform everything that you do. Because everything that you do ultimately leads to a resume and portfolio which becomes integral to... the hiring process.

The events outlined here are derived from my personal experience with the hiring process at Kendall, as a small business owner and as a department head in a large corporation. My many interviews with other industry people that are in hiring positions have confirmed that my experiences are not unique.
The Rounds:  

Round 1
It's not unusual for an office assistant to look at each application and remove any candidates that have not followed the submission requirements exactly. That reduces the pile a bit and weeds out people that can't follow instructions. Software program are also bei…