Kendall Digital Media Blog

Author: Bill Fischer professor of Digital Media, Kendall College of Art and Design of Ferris State University. Image: Kendall Digital Media student: Jericho Castillo (screen capture from an interactive info-graphic) Epicsite.org  Media Industry Overview   Understanding how the creative process works in typical media production companies and agencies is critical to understanding where you fit with the skill-sets you have developed. There are two diagrams below, one each for advertising and entertainment. As you can see, the process is nearly identical, but there are some important differences in the terminology and players.  Entertainment   Game, animation and film studios usually invent their own projects, on the speculation that they will be able to sell enough 'copies' to to make a profit. For this reason Studio executives and producers are influenced by users (audience). Producers not only develop projects but also met

Author: Bill Fischer professor of Digital Media, Kendall College of Art and Design of Ferris State University. Image: Student of Kendall's Digital Media program: Jacob Gladfelter  Understanding the hiring process   Understanding the hiring process can inform everything that you do. Because everything that you do ultimately leads to a resume and portfolio which becomes integral to... the hiring process. The events outlined here are derived from my personal experience with the hiring process at Kendall, as a small business owner and as a department head in a large corporation. My many interviews with other industry people that are in hiring positions have confirmed that my experiences are not unique.   The Rounds:   Round 1 It's not unusual for an office assistant to look at each application and remove any candidates that have not followed the submission requirements exactly. That reduces the pile a bit and weeds out people that can't follow instructions. S

Author: Bill Fischer professor of Digital Media, Kendall College of Art and Design of Ferris State University. Image: Kendall Digital Media student: Nate Hearn (3D model simulation of a product concept)  Copyright   The ease of digital image capture has tested copyright law like no time before. It's the wild, wild west out there and the truth is, image, video and ausio reproduction is nearly impossible to control on the internet. Many artists and designers go to great lengths to protect their own images (with copyright notices and water marks) but routinely grab images for their own use without permission or giving credit, claiming to use it only for reference or changing it to a degree where it is no longer recognizable, and this can very well be a fair case of appropriation. But of course they would not want it done with their images. Fan Art (clear copies and derivations of protected images) are rampant yet tolerated and even encouraged by major media corporatio