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Media Industry Overview

Author: Bill Fischer
professor of Digital Media, Kendall College of Art and Design of Ferris State University.

Image: Kendall Digital Media student: Jericho Castillo (screen capture from an interactive info-graphic)

Epicsite.org

 Media Industry Overview  

Understanding how the creative process works in typical media production companies and agencies is critical to understanding where you fit with the skill-sets you have developed. There are two diagrams below, one each for advertising and entertainment. As you can see, the process is nearly identical, but there are some important differences in the terminology and players.









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Game, animation and film studios usually invent their own projects, on the speculation that they will be able to sell enough 'copies' to to make a profit. For this reason Studio executives and producers are influenced by users (audience). Producers not only develop projects but also methods for measuring the success of projects (metrics). These met…

Digital Media Arts Colleges in Michigan

Author: Bill Fischer
professor of Digital Media, Kendall College of Art and Design of Ferris State University.


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In this post I'm going to focus on 4 year, bachelor degree granting, programs.
This is the sweet spot for those wishing to pursue a career in the Digital Media Arts. In the current job market, most employers will list this as a minimum degree requirement. A Masters degree will not necessarily move a candidates resume above any others, unless it is a teaching position. Once a candidate has made it through an initial round of resume checking, the portfolio becomes the focus. And, I'll have more on that in another post.

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When looking for a 4 year Digital Media Arts program, keep in mind the following:
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Author: Bill Fischer
professor of Digital Media, Kendall College of Art and Design of Ferris State University.

Images: Student of Kendall's Digital Media program: Ashlee Varekois, Gabby Aleman-Gordon, Angie Hauch, Angela Tidball, Roz Heidtke, Travis Martin


 What is Digital Media Anyway? 

Digital Media, ten years ago, was a term that felt new and shiny. Something that spoke to the future. Well, the future is now and the term has lost a little bit of its 'newness'. The media world is smack in the middle of a massive transition from traditional delivery systems like printed paper, broadcast television, postal delivery and airwave radio to new systems like game boxes, web browsers, phones and tablets. Illustration and Graphic Design production processes have already transitioned to all (or mostly) digital workflows. And, once media hits the digital fat pipe, it's easy to make it animated, noisy and interactive. Things most traditional media doesn't do very well. All this …